Hey! Are you prepared for the sunset of Universal Analytics in July 2023?
In October 2020, Google launched the latest Google Analytics 4 or GA4 Version. The launch focused on the product’s powerful features. You should keep reading if you haven’t moved to GA4.
Lets dive into details and explain why you should start migrating now
Revolutionizing Analytics Architecture with Event-Centric Tracking
Discover a new realm of tracking, insights, and success measurement with the latest version of Google Analytics. Gain a deeper understanding of customer behavior, extract valuable business insights, and measure your performance more effectively than ever before.
Google Analytics 4 is the cutting-edge web analytics platform, providing extensive visibility into your web and app experiences. Track user interactions, uncover meaningful patterns, and make data-driven decisions to optimize your digital strategy.
Addressing privacy concerns, GA4 utilizes first-party cookies for now, while paving the way for future integration of Google’s advanced machine-learning models.
Why GA4 Now?
Any brand serious about data analysis should move to GA4. Google is discontinuing Universal Analytics in July 2023. Brands that migrate now will get access to all of the new features and capabilities. They can also take advantage of GA4’s continued learning and improvement.
Cross Platform Analysis
Seamlessly combine behavior data tracked across web and mobile apps for a comprehensive view of user interactions and valuable business insights.
Improved Customer Journey
Leverage powerful features such as cross-domain tracking and event-scoped custom dimensions to paint a vivid and comprehensive picture of your customers’ behavior like never before.
Seamless
Integration
Integrates with Google Ads, providing a unified view of your marketing campaigns’ performance and allowing for better attribution and optimization.
Privacy and Data Control
Utilizing first-party cookies and providing enhanced data control features, ensuring compliance with privacy regulations, and maintaining user trust.
Inside GA4
GA4 adopts an innovative event-based approach, replacing sessions with events such as page views, clicks, form submissions, and custom events. This shift allows for granular data collection, empowering businesses to gain deeper insights into user behavior and make more informed decisions. The advanced capabilities of GA4’s event-centric model to unlock the true potential of your analytics strategy and stay at the forefront of data-driven innovation.
Event-Based Tracking
GA4 revolves around events, enabling precise tracking of page views, clicks, form submissions, and custom events, providing a comprehensive understanding of user interactions.
Enhanced Data Collection
GA4 consolidates data from websites, apps, and other touchpoints, offering a unified view of customer journeys and facilitating more accurate analysis.
Machine Learning Insights
GA4 incorporates advanced machine learning capabilities, providing automated insights, predictive analytics, and audience segmentation for actionable intelligence
Future-Proof Analytics
GA4 is designed to adapt to changing technology and privacy requirements, ensuring longevity and staying ahead in the evolving digital landscape
Migrating to GA4
We have seamlessly migrated over 100+ accounts to Google Analytics 4, delivering exceptional results. Our expertise extends beyond migration, offering comprehensive support for tag management systems and Data Studio reporting integration, ensuring our clients harness the full potential of GA4 for advanced analytics and insightful reporting.
Planning &
Discovery
The first stage of portfolio assessment in a migration project is understanding the business and technical drivers and any migration strategy decisions already made. The outcome is continuously feeding the migration metadata, wave plan, and migration strategies into the workstream.
Architecture & Implementation
The Architecture Roadmap articulates precise outcomes. The Implementation Plan must demonstrate the activity necessary to realise the Architecture Roadmap. It must be aligned with the detail of the Architecture Roadmap and be sufficient to identify the required projects and resource requirements to deliver the roadmap.
Quality
Assurance
This stage aims to test the complete system to avoid likely issues in scalability, integration, databases and other system components that could cause significant breakdowns and potentially hinder the company’s daily operations.
Deployment
The stage includes placing the application on a system as an active application. In some scenarios, activating the new application version requires both staging and commitment steps. Additional system configuration steps might be needed after migrating and deploying an application.
Technology Meets Strategy
At our core, we believe in partnering with the best systems and people to deliver exceptional results. We carefully select the technologies we work with, and we’re equally thoughtful about the partners we recommend to our clients. That way, you can be confident that your project is getting the perfect solution – whether that’s enterprise-level, open-source, .NET, or any combination of technologies.
Data Analytics
Data-Driven Insights that Fuel Growth and Success
Application Services
Empowering Change through Innovative Application Transformations.
Mobile App
Innovating experiences for this connected world
IT Strategy & Consulting
Empower Your IT Strategy with Expert Guidance
Website Development
Transformation through our Innovative Solutions
Infrastructure Management
Seamless Operations and Scalable Growth.