Hey! Are you prepared for the sunset of Universal Analytics in July 2023?

We have got you covered

    In October 2020, Google launched the latest Google Analytics 4 or GA4 Version. The launch focused on the product’s powerful features. You should keep reading if you haven’t moved to GA4.

    Lets dive into details and explain why you should start migrating now

    Revolutionizing Analytics Architecture with Event-Centric Tracking

    Discover a new realm of tracking, insights, and success measurement with the latest version of Google Analytics 4. Gain a deeper understanding of customer behavior, extract valuable business insights, and measure your performance more effectively than ever before.

    Google Analytics 4 is the cutting-edge web analytics platform, providing extensive visibility into your web and app experiences. Track user interactions, uncover meaningful patterns, and make data-driven decisions to optimize your digital strategy.

    Addressing privacy concerns, GA4 utilizes first-party cookies for now, while paving the way for future integration of Google’s advanced machine-learning models.

    Why GA4 Now?

    Any brand serious about data analysis should move to GA4. Google is discontinuing Universal Analytics in July 2023. Brands that migrate now will get access to all of the new features and capabilities. They can also take advantage of GA4’s continued learning and improvement.

    Cross Platform Analysis

    Seamlessly combine behavior data tracked across web and mobile apps for a comprehensive view of user interactions and valuable business insights.

    Improved Customer Journey

    Leverage powerful features such as cross-domain tracking and event-scoped custom dimensions to paint a vivid and comprehensive picture of your customers’ behavior like never before.


    Integrates with Google Ads, providing a unified view of your marketing campaigns’ performance and allowing for better attribution and optimization.

    Privacy and Data Control

    Utilizing first-party cookies and providing enhanced data control features, ensuring compliance with privacy regulations, and maintaining user trust.

    Inside GA4

    GA4 adopts an innovative event-based approach, replacing sessions with events such as page views, clicks, form submissions, and custom events. This shift allows for granular data collection, empowering businesses to gain deeper insights into user behavior and make more informed decisions. The advanced capabilities of GA4’s event-centric model to unlock the true potential of your analytics strategy and stay at the forefront of data-driven innovation.

    Event-Based Tracking

    GA4 revolves around events, enabling precise tracking of page views, clicks, form submissions, and custom events, providing a comprehensive understanding of user interactions.

    Enhanced Data Collection

    GA4 consolidates data from websites, apps, and other touchpoints, offering a unified view of customer journeys and facilitating more accurate analysis.

    Machine Learning Insights

    GA4 incorporates advanced machine learning capabilities, providing automated insights, predictive analytics, and audience segmentation for actionable intelligence

    Future-Proof Analytics

    GA4 is designed to adapt to changing technology and privacy requirements, ensuring longevity and staying ahead in the evolving digital landscape

    Migrating to GA4

    We have seamlessly migrated over 100+ accounts to Google Analytics 4, delivering exceptional results. Our expertise extends beyond migration, offering comprehensive support for tag management systems and Data Studio reporting integration, ensuring our clients harness the full potential of GA4 for advanced analytics and insightful reporting.

    Planning &

    The first stage of portfolio assessment in a migration project is understanding the business and technical drivers and any migration strategy decisions already made. The outcome is continuously feeding the migration metadata, wave plan, and migration strategies into the workstream.

    Architecture & Implementation

    The Architecture Roadmap articulates precise outcomes. The Implementation Plan must demonstrate the activity necessary to realise the Architecture Roadmap. It must be aligned with the detail of the Architecture Roadmap and be sufficient to identify the required projects and resource requirements to deliver the roadmap.


    This stage aims to test the complete system to avoid likely issues in scalability, integration, databases and other system components that could cause significant breakdowns and potentially hinder the company’s daily operations.


    The stage includes placing the application on a system as an active application. In some scenarios, activating the new application version requires both staging and commitment steps. Additional system configuration steps might be needed after migrating and deploying an application.

    Technology Meets Strategy

    At our core, we believe in partnering with the best systems and people to deliver exceptional results. We carefully select the technologies we work with, and we’re equally thoughtful about the partners we recommend to our clients. That way, you can be confident that your project is getting the perfect solution – whether that’s enterprise-level, open-source, .NET, or any combination of technologies.

    Data Analytics

    Data-Driven Insights that Fuel Growth and Success


    Application Services

    Empowering Change through Innovative Application Transformations.


    Mobile App

    Innovating experiences for this connected world

    IT Strategy & Consulting

    IT Strategy & Consulting

    Empower Your IT Strategy with Expert Guidance

    Website Development

    Website Development

    Transformation through our Innovative Solutions

    Infrastructure Management

    Infrastructure Management

    Seamless Operations and Scalable Growth.